Online brokerage Stake embraces 1930s animation in its first campaign via Bear Meets Eagle On Fire
An online brokerage platform, Stake has launched a bold national branding campaign with creative studio Bear Meets Eagle On Fire.
The work represents Stake’s biggest marketing push yet, as the company seeks to expand its customer base following a $40 million capital raise in 2021.
Under the banner “Stake Your Claim To The Future”, the campaign explains how Stake opens up opportunities and access to capital markets for a new breed of ambitious investors.
The launch film – titled ‘The Takeover’ – is an epic black-and-white animated monologue, delivered by one character as he breaks through the more traditional fabric of the financial world, eventually taking his place at the boardroom table. ‘administration.
The spoken word performance is delivered by Baltimore-based contemporary poet and street lyricist Black Chakra.
“The Takeover” draws heavily from classic 1930s Fleischer-era animation and was produced in conjunction with award-winning Comedy Central creators Booklyn’s Augenblick Studios. ugly americans and swimming for adults jellies.
The campaign was originally launched on television, during Channel 7’s coverage of the Olympic Games Opening Ceremony, and will now also be shown in cinema, out-of-home and digital.
“The Stake team came to us with a pretty clear idea of who they were and what they believed in, so we just helped them translate those foundations into an original idea and voice,” said the founder and creative director of Bear Meets Eagle On Fire. , Micha Walker.
“I’m pretty sure a call to arms, inspired by 1930s animation, wasn’t what they expected, but hats off to them for buying all the way and committing to do things right.
“A big thank you also to our friends at Augenblick Studios and everyone else involved for helping us create something that we are all very proud of.”
Stake Co-Founder and CEO Matt Liebowitz added, “The Bear team worked hard to understand what Stake truly stood for and found a way to turn that spirit into something unique and totally unexpected.
“I can’t wait to see this in the world and there’s no better place to plant our flag than at the Olympics.”
Stake’s chief marketing officer, Bryan Wilmot, said the platform needed a partner who shared its ambition, especially since this campaign was the company’s first time going to market at scale.
“The Bear team is passionate, meticulous and throughout the process has shown genuine concern for our brand,” he added.
“It has led to exceptional work, unlike anything else on the market.”
Marketing Director: Bryan Wilmot
Marketing Operations Manager: Simon Starr
Marketing Manager: James Healey
Lead Brand Designer: Thanh Lu
Creative Studio: Bear Meets Burning Eagle
Animation studio: Augenblick Studios Inc.
Post-production: Blockhead VFX Studios
Sound and music: Rumble Studios