Kimbal Musk-backed herbal accelerator debuts on Canadian stock exchange


The Fresh Factory, a vertically integrated platform for launching own-brand plant-based foods, announced that it has joined the Canadian Stock Exchange (ticker CSE: FRSH) in an effort to attract venture capitalists from this country.

Based just outside of Chicago, The Fresh Factory was created to accelerate the growth of healthier herbal products. Led by a team of food and marketing veterans, including healthy eating advocate Kimbal Musk, it operates a fully-equipped manufacturing facility that can quickly launch and grow innovative new brands.

Factory fresh plant
© The Fresh Factory

Such speed is invaluable, according to the company, as most of today’s food and beverage infrastructure is designed for big brands with huge production runs, and therefore is often limited and inefficient. In contrast, Fresh Factory’s flexibility and small runs allow it to meet the immediate needs of emerging brands and accomplish in weeks what other companies may take months to do.

The platform has a strong focus on creating clean, sustainable plant-based foods and moving fresh produce from the farm to the shelf quickly. It offers comprehensive start-up resources for emerging food producers, including SQF Level III certified co-manufacturing, assembly and fulfillment, logistics, financing, and sales and marketing expertise. Its staff even includes food scientists who specialize in formulations of herbal products.

Fresh factory logo
Fresh plant

Fresh Factory’s proximity to Chicago gives it privileged access to major distributors, and in 2020 alone, the factory produced more than 250 products for 36 different brands, including Field + Farmer house brands (dressings, dips and herbal sauces) and Element Pressé (fresh cold pressed juices). By joining the Canadian Stock Exchange, the company hopes to continue its growth and broaden its mission.

“We saw the Canadian venture capital markets as the perfect arena to further propel our business and to align with investors who support companies like ours – companies who want to deliver great products while helping people. and reforming inefficiencies in the system, ”Nate said. Laurell, co-founder of The Fresh Factory.

“As a B Corporation, we have set ourselves the goal of becoming a market leader in terms of sustainable development: guaranteeing a fair wage for our farmers, sourcing locally, composting our waste, buying second-hand products (often food). pier), give a percentage of sales and operate a diverse and fair business. These are just a few of the steps we are following today, and we have various initiatives underway to become even more sustainable. “


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